Distribution is the key

The Product, however great it is needs a distribution that can take it to the consumer in the way it deserves to.

Key Members of the pack

Sumit Suneja
Managing Partner

Siddharth Suneja
Managing Partner

George Morris
Senior Manager - Sales

Sunny Das
Senior Manager - Sales

Payal Suneja
Director - Operations

Shiva Kant
Manager - Operations

What our partners have to say about us

A great future together

We have developed a very good partnership with Merlin. We appreciate that they put the extra effort to make some of the world’s best brands available to our stores and keeping the variety available at all times. I can foresee a prosperous relationship with Merlin for years to come.

Kinjal Shah / Hamley's India

We love Merlin First

The Baby Station loves Merlin first! as do our customers.. all the brands they have brought to us.. pear head, comotomo and skip hop all excel in quality and variety.

Sheetal Chopra / The Baby Station

The Pros

Merlin is thoroughly professional and highly knowledgeable about the categories they operate in. The unique aspect about them is, they make available the entire range of even premium brands like Skiphop to retailers. Keep it up guys!

Shamant Advani / First Cry

I can count on Merlin

I will come to merlin first for anything I can! Service, turnaround and quality are far superior to your closest competition. Thank you all for your hard work and look forward to our continuing success.

Bhawna Jain / Myntra.com

Always Ahead of the pack

We have a special relation Sumit & Siddharth at Merlin First. They have been always a forward-looking company and keeps the customer at the centre of their strategy and function. I am confident that we will have a long-term relationship with Merlin and the team.

Saurabh Pandey / Mothercare India